HISTORICAL COMPONENTS IN THE ARCHAEOLOGICAL CITY OF GERMA AND THEIR IMPACT ON TOURIST ATTRACTION

Abstract

The archaeological sites of Jorash hold great historical and touristic significance, as they provide crucial insights into the history of ancient peoples, their migration patterns, settlement reasons, ways of life, beliefs, and remains. Additionally, these sites contribute to the country’s economy by attracting both Muslim and foreign tourists. Therefore, highlighting and promoting historical and touristic sites is essential, along with providing appropriate services for these areas. This research aims to explore the reality of local heritage phenomena, emphasize the symbolic and aesthetic significance of various historical landmarks, and assess the services provided to visitors while optimizing their utilization. Given its rich historical background, this region has attracted significant interest in tourism, culture, and civilization. However, these sites require proper measures to be taken to maximize their potential, as numerous obstacles hinder the development of tourism activities in the area.