Analysis Study of The Economic War Between Coca-Cola and Pepsi

Abstract

The Cola wars, between Coca-Cola and Pepsi have been happening for more than a hundred years. Today the war still continues as they look for ways to expand into new markets, introduce new products analyze bottling strategies and understand how the market conditions, consumer demands impact the strategy of each company. Though we refer to this as the Cola Wars, both Coca-Cola and Pepsi have reaped the benefits of this rivalry, each company has gotten smarter and stronger with their strategies and has ultimately made the Carbonated Soft Drink industry, a duopoly.
In the follow pages we will take a look at the human resources, strategy, financial, and marketing analysis of this Case Study, with attention to both internal and external components.