The Role of Electronic media in Marketing Tourism Services - a Field Study of a Sample of Managers and Workers' Opinions in First-Class Hotels in the Holy Governorate of Karbala

Abstract

The study deals with the relationship of the influence of electronic media and the marketing of tourism services on a sample of workers in first-class hotels in the holy governorate of Karbala, as well as to checking the level of application and dimensions of each of them. The research problem is identified in the question ( what is the level of influence relationship between electronic media and the marketing of tourism services?). The hypotheses are subjected to tests to ensure their validity. The questionnaire is used as the main means of collecting data, and the descriptive analytical exploratory method is employed as a research method to survey the opinions of the sample (40) who observed the opinions of a number of people. Managers of various departments and workers in first-class hotels in the Holy Governorate of Karbala, and the extent to which these departments adopt the philosophy of quality and their use of electronic media in marketing tourism services. The data is analyzed using the statistical analysis package (SPSSV.25) and a set of statistical methods were employed, including (standard deviation and mean, Arithmetic, relative importance, etc.) to extract results. In general, the research attempted to answer the following question: ? What is the role of electronic media in marketing tourism services - The research includes the following topics: Section one: Research methodology Section two: A conceptual framework for electronic media Section three: A conceptual framework for marketing tourism services Section four: The practical aspect Section five: conclusions and proposals