Decrease of Toyota Sales in the North American Market

Abstract

Toyota Motor Corporation is a huge multinational company.  Its specialization is the automotive industry and financial services and headquartered in Japan. And, now it is the # 1 maker of the cars in the world   This Company stationed in each of the Nagoya and Toyota province of Aichi, and Tokyo. Toyota currently owns companies Lexus, Sino, Hino, and has the largest share of Daihatsu and a small part of the Subaru, Isuzu, and Yamaha. The company has 522 branches. The company produces trucks, buses, cars, and different industrial vehicles.

          The vehicles were sold under the name "Toyoda" in 1947. This name is the company founder's family, "Kiichiro Toyoda" but Risabouro Toyoda, who married the family, did not have that name. He preferred to use the name "Toyota" because it is easier to write in Japanese language. Kiichiro often dreamed of the day which will make cars in his family factory. And, he was intent on producing a car manufactured entirely in Japan. One of the main objectives of manufacturing this car is a price acceptable to the people and performs well and to be economic.

          Toyota began selling vehicles in the North American market in 1957 but did not find a great vogue. Toyota came back strongly in 1965. Toyota diversified its models and continued its success to become the third-largest automaker in the world. Toyota did satisfy by this success but it has sought to increase its sales in the North American market to become the number one in 2008.

          This was global success, but Toyota soon faced mechanical problems.  Some customers claimed that there is unintended acceleration occurs but Toyota conducted its own research to prove the invalidity of this claim. After this problem Toyota increased aspects of quality in their products; moreover, Toyota equipped future plans for the growth extends to 2015.